Entrepreneurship has a super high failure rate. Even if entrepreneurs and business owners are doing what they love, very few of them make it. The problem lies in their lack of focus on the end game or how they’re going to retire. In short, they're not running profitable businesses. On today’s podcast, Rondi Lambeth brings on Susanne Mariga, a CPA and certified Profit First professional, to dissect the principles from the book Profit First by Mike Michalowicz. Susanne also talks about how you can utilize your credit right and use it to expand your personal life. At the end of the day, as entrepreneurs, you should take your profit first and remember your why.