Gillian Rightford, founder Adtherapy and The School of Thought (a knowledge-sharing, talent-building community for marketing and advertising professionals), shoots the breeze with veteran Chief Creative Officer, founder of creative consultancy, Number 10, and self-confessed Creative Activist, Ahmed Tilly. We talk about the state of creativity, the Loeries awards, why clients don't buy better work when they know they should, the role of account management, and Ahmed shares a "secsi" framework to judge creative work.