Richard is one of the most sought-after experts at the intersection of brands and behavioural science. For more than a decade now, he's been teaching marketers and advertisers how to craft their product and communications so that they work with human nature, rather than against it.
His best-selling book The Choice Factory can be found on the bookshelves of marketers, businesspeople and academics worldwide.
He has just launched an online Masterclass : How to Supercharge your Brand with Behavioural Science which is offering The School of Thought members a 10% discount (Discount Code on https://theschoolofthought.co/spaces/10726019?utm_source=manual)
The entire course is structured around the application of insights from behavioural science to the world of brands, marketing and advertising.
Richard goes through more than 130 years' worth of findings from behavioural science, case study data and his own research to present a practical guide on how we can use behavioural science to make our brands more resilient, improve our products and become better marketers.