Send us a text What if your performing arts career was built to last—not just to launch? 🎭 In this episode, we sit down with Kaye Kelly—Berklee College of Music professor, singer-songwriter, and author of The Modern Creative: A Practical Guide for 21st Century Artists—to explore how today’s artists can build resilient, values-driven, and financially sustainable careers. Kaye’s book doubles as a field manual and workbook, and together we unpack her prompts and practices for defining your artis...
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Send us a text What if your performing arts career was built to last—not just to launch? 🎭 In this episode, we sit down with Kaye Kelly—Berklee College of Music professor, singer-songwriter, and author of The Modern Creative: A Practical Guide for 21st Century Artists—to explore how today’s artists can build resilient, values-driven, and financially sustainable careers. Kaye’s book doubles as a field manual and workbook, and together we unpack her prompts and practices for defining your artis...
Ruth Hartt — Flipping the Script on Arts Marketing
The Scene Room
28 minutes
5 months ago
Ruth Hartt — Flipping the Script on Arts Marketing
Send us a text The arts sector has seen a steady decline in audience attendance over the past four decades. Yet many organizations continue relying on traditional marketing strategies that speak primarily to insiders—those already familiar with their art forms—rather than reaching new, curious audiences. Ruth Hartt is challenging this paradigm with a forward-thinking, audience-first approach to arts marketing. With a unique background as both a professional opera singer and a business innovat...
The Scene Room
Send us a text What if your performing arts career was built to last—not just to launch? 🎭 In this episode, we sit down with Kaye Kelly—Berklee College of Music professor, singer-songwriter, and author of The Modern Creative: A Practical Guide for 21st Century Artists—to explore how today’s artists can build resilient, values-driven, and financially sustainable careers. Kaye’s book doubles as a field manual and workbook, and together we unpack her prompts and practices for defining your artis...
