Send us a text What if your performing arts career was built to last—not just to launch? 🎭 In this episode, we sit down with Kaye Kelly—Berklee College of Music professor, singer-songwriter, and author of The Modern Creative: A Practical Guide for 21st Century Artists—to explore how today’s artists can build resilient, values-driven, and financially sustainable careers. Kaye’s book doubles as a field manual and workbook, and together we unpack her prompts and practices for defining your artis...
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Send us a text What if your performing arts career was built to last—not just to launch? 🎭 In this episode, we sit down with Kaye Kelly—Berklee College of Music professor, singer-songwriter, and author of The Modern Creative: A Practical Guide for 21st Century Artists—to explore how today’s artists can build resilient, values-driven, and financially sustainable careers. Kaye’s book doubles as a field manual and workbook, and together we unpack her prompts and practices for defining your artis...
Ben Hoffman — Emotional Resonance in Arts Marketing Strategy
The Scene Room
24 minutes
9 months ago
Ben Hoffman — Emotional Resonance in Arts Marketing Strategy
Send us a text Unlock the secrets of captivating new audiences with Ben Hoffman, CEO of Square Productions. He is a change force in classical music marketing. Discover how his innovative strategies are revolutionizing the way symphony orchestras connect with younger, unfamiliar audiences by breaking free from the constraints of traditional imagery and embracing modern advertising techniques. We explore the vital transition from the iconic maestro with a baton to visuals and narratives that re...
The Scene Room
Send us a text What if your performing arts career was built to last—not just to launch? 🎭 In this episode, we sit down with Kaye Kelly—Berklee College of Music professor, singer-songwriter, and author of The Modern Creative: A Practical Guide for 21st Century Artists—to explore how today’s artists can build resilient, values-driven, and financially sustainable careers. Kaye’s book doubles as a field manual and workbook, and together we unpack her prompts and practices for defining your artis...
