Most founders think the answer to cash crunches or stalled growth is simple: more sales. But more revenue without systems is just chaos with bigger numbers.
In this episode of The Scaling CFO, Mark Stiles sits down with Brett Fritz, seven-figure sales strategist, fractional VP of Sales, and founder of Two Ones, to unpack why founder-led sales often fail—and what to do differently.
Brett shares the biggest misconception about sales, why internal buy-in matters more than external tactics, and how to connect sales with finance so growth is sustainable, not self-destructive.
Whether you’re stuck in founder-led chaos, struggling with CAC, or wondering how to align your sales and operations, this episode will help you move from duct-tape tactics to clarity that scales.
Timestamps:
00:00 – Welcome + guest intro
02:00 – What “sales clarity” really means for founders
04:43 – The biggest misconception about sales
07:00 – Founder guilt, fear, and performance pressure
10:43 – Why human connection beats automation
14:48 – Why internal buy-in matters more than external tactics
18:45 – The founder’s time management crisis
23:00 – Breaking silos with the Box Method
25:44 – The “Two Ones” framework: treating clients as equals
29:47 – Sales vs. finance: the CAC reality check
33:43 – Why humility is a sales superpower
35:12 – What clarity in sales actually looks like
37:00 – Rapid-fire round: Brett’s sales lessons
39:00 – Where to find Brett + closing thoughts
Connect with Brett:
LinkedIn: https://www.linkedin.com/in/brettfritz/
Website: https://2ones.com/
Connect with Mark:
Mark A. Stiles, CPA Founder, MASCPA [markstilescpa.com] | Host, The Scaling CFO [LinkedIn]
📅 Book a free consult with Mark → https://calendly.com/mark-stiles-markstilescpa/new-meeting
