Too many founders treat marketing like a box of disconnected tactics—random ads, inconsistent emails, a logo refresh here and there. But real growth doesn’t come from dabbling. It comes from system-building.

In this episode, MASCPA founder Mark Stiles, CPA sits down with Cassidy Lewis—CMO of Cooper Hurley Injury Lawyers and founder of the CMO Academy—to unpack how founders can move from reactive marketing to a scalable system that drives conversion and clarity.

Cassidy shares hard-won lessons from 16+ years in service-based marketing, including:

• Why marketing without sales alignment is wasted effort

• How to turn your database into a revenue engine

• The psychology behind trust-building in professional services

• And why "done is better than perfect" might be your new marketing mantra

  
  

Timestamps:

[00:00] Welcome to The Scaling CFO

[01:06] Cassidy on 16 Years in Service Marketing

[02:30] Why Tactics Without Systems Fail

[05:37] Your Ideal Client Isn’t a Demographic

[09:04] The Million-Dollar Bottleneck

[12:21] From Chief Everything Officer to Evangelizer-in-Chief

[15:47] Marketing-Sales Alignment: One Voice, One Brand

[20:28] Your Database as Your Gold Mine

[22:49] 60% Referral Rate? It Started with Systems

[24:05] You Don’t Own Social. Own Your List.

[26:47] CRM + Simplicity = Scale

[32:10] Don’t Let Perfect Block Progress

[34:36] Final Word: Start Today, Even If It’s Small

Connect with Cassidy:

Cassidy Lewis Chief Marketing Officer, Cooper Hurley Injury Lawyers [LinkedIn] | Founder, The CMO Academy [thecmoacademy.com]

Connect with Mark:

Mark A. Stiles, CPA Founder, MASCPA [markstilescpa.com]  | Host, The Scaling CFO [LinkedIn] 

📅 Book a free consult with Mark to explore your own Marketing & Sales Quadrant → https://calendly.com/mark-stiles-markstilescpa/new-meeting