Building Brands That Convert w. Ronald Berry

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/b1/65/c5/b165c5e2-28d2-87a6-064a-ca45fa4f951c/mza_16927718416109413029.jpg/600x600bb.jpg

The Scaling CFO

Mark A Stiles

8 episodes

5 days ago

Most small business owners hit a ceiling around $1M—not from lack of talent, but because scaling to multiple seven figures requires a different financial strategy, operational structure, and leadership mindset. The Scaling CFO podcast helps serious entrepreneurs break through that barrier. Host Mark Stiles brings together top minds in business, operations, and finance to help you master cash flow, build scalable systems, and make data-driven decisions that drive real profitability. Ready to move beyond six figures? This is your podcast.

Management

Business

RSS

All content for The Scaling CFO is the property of Mark A Stiles and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Management

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/44126835/44126835-1756351973050-49b0a7ea3a2b2.jpg

Building Brands That Convert w. Ronald Berry

The Scaling CFO

41 minutes 24 seconds

2 months ago

Building Brands That Convert w. Ronald Berry

In this episode of The Scaling CFO, host Mark Stiles, CPA and founder of MASCPA, sits down with Ronald Berry III, founder of Flywheel Consultancy. If you’ve ever felt like your marketing was in motion but not moving the needle, this episode is for you.

Ronald breaks down how to translate brand into systems, message into money, and awareness into ROI. From defining your ICP to the rise of "allbound" marketing, this conversation clarifies how to build a scalable marketing machine, without selling your soul or spamming your audience.

Topics include:

What most founders get wrong about their ICP (ideal customer profile)
The difference between messaging and medium
Why "founder-led" and "leader-led" marketing outperform generic brand campaigns
How many brand impressions it really takes to convert a lead
Signal-based campaigns and why they lower CAC
When to know your message isn’t resonating
Why message clarity beats message volume
How to use AI to scale content without losing your voice
What founders should never outsource too soon

If your message isn’t converting or your leads are stalling, this is the reset worth listening to.

Timestamps:

[00:00] Welcome to The Scaling CFO

[01:05] Marketing noise vs. marketing systems

[02:15] TAM, ICP, and the power of precision

[04:45] Messaging vs. Medium

[06:30] Allbound marketing explained

[08:50] Signal-based campaigns & data-driven outreach

[11:40] Founder-led marketing & leader-led impact

[15:00] Aligning message with internal leadership

[18:10] When your messaging isn’t working

[21:20] Why short-form > long-form (at first)

[24:30] AI + authenticity = marketing leverage

[28:10] Delegation, SOPs & founder capacity

[32:15] Scaling without losing your voice

[36:45] Marketing ROI: signals, systems, and strategy

[39:30] Rapid fire round

Connect with Ronald:

LinkedIn: https://www.linkedin.com/in/berryiii/

Website: https://www.flywheelconsultancy.com

Connect with Mark:

Mark A. Stiles, CPA

Founder, MASCPA [markstilescpa.com] | Host, The Scaling CFO [LinkedIn]

Book a free consult with Mark to explore your own Marketing & Sales Quadrant → https://calendly.com/mark-stiles-markstilescpa/new-meeting