In today’s episode, Charlie sits down with Russ Stephens, the co-founder of the Association of Professional Builders, an Amazon best-selling author, and one of the world’s leading voices on how contractors scale. Through APB, he’s coached thousands of builders across five countries and produced the industry’s most definitive annual report.  Russ shares the data-driven strategies APB has uncovered from working with thousands of contractors worldwide, including: The exact percentage of revenue every builder should allocate to marketing How to create a sales process that stops leads from slipping through the cracks The shift from “builder” to “design & construct” that changes everything Why specialization and niche positioning are the keys to higher margins This conversation is a masterclass in marketing, brand, and operations for builders who want to scale.  ____________________ Russ’s links: LinkedIn Association of Professional Builders Professional Builders Secrets Book Professional Builders Secrets Podcast _____________________ Charlie’s links: LinkedIn Rainmaker Remodel  Rainmaker Remodel Instagram The Scale Up Project YouTube The Scale Up Project Instagram