How did companies like Bath Fitter, Empire Today, and 50 Floor scale to $100M+ and what can you learn from their playbook? In this solo episode, Charlie talks about the productization model behind some of the fastest-scaling brands in home improvement, and how local contractors can use the same system to grow faster, with better margins and more focus. You’ll learn: - Why repeating the same job over and over creates speed, trust, and scale - How standardizing your offer improves perceived likelihood of desired outcome (so customers trust you more) - Why fast installs and one-day delivery reduce the perceived time to outcome — and convert better - How removing friction (bringing the showroom to them, no mess guarantees) lowers the perceived effort and sacrifice for the customer - What “asset-light” really means, and how it boosts profit per install - Why aggressive discounts, fast installs, and lifetime warranties only work when your margins do - Whether you install floors, baths, windows or roofs, this episode will shift how you think about growth. 📈 Want help standardizing your offer and scaling your construction business? 📞 Book a free strategy session with Rainmaker Remodel: https://rainmakerremodel.com/ Floow Charlie Bramble on LinkedIn Watch the video on YouTube 📲 Subscribe for more episodes on marketing, operations & sales for contractors.