Wax/On's Mark Runacus and Harry Neale talk to scale-up business founders and discuss the big issues you'll face as you're scaling your own brand. Download and enjoy their conversations with 30 Founders; hear their scale-up stories; share their learnings; and get ready to really grow your business. ***** "Great guests and good insight."
All content for The Scale Up Playbook is the property of Wax/On and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Wax/On's Mark Runacus and Harry Neale talk to scale-up business founders and discuss the big issues you'll face as you're scaling your own brand. Download and enjoy their conversations with 30 Founders; hear their scale-up stories; share their learnings; and get ready to really grow your business. ***** "Great guests and good insight."
Episode 8: Orla Weir from Ugly Drinks on disrupting Big Soda, trying a rain-flavoured drink, and being the Willy Wonka of seltzers
The Scale Up Playbook
35 minutes
4 years ago
Episode 8: Orla Weir from Ugly Drinks on disrupting Big Soda, trying a rain-flavoured drink, and being the Willy Wonka of seltzers
"We knew that Coca Cola and Pepsi wouldn't do it. And we could. This is what we stand for," says Orla Weir, Global Direct To Consumer and Brand Manager of Ugly Drinks on their unique brand. In this fascinating interview she explains "We want to rebel against the fact that people are being given the sugary and sweetened products, but told they're all about something else… The ugly logo itself has this 'U' that’s kind of shaped like a tongue. And for us that was always a bit like sticking your tongue out at the big dogs." Join us as Orla talks more about maintaining her brand's distinctiveness, launching in the US, the ups and downs of crowd-sourcing new flavours, and what she would love to do if she had the luxury of a big marketing budget." +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com
The Scale Up Playbook
Wax/On's Mark Runacus and Harry Neale talk to scale-up business founders and discuss the big issues you'll face as you're scaling your own brand. Download and enjoy their conversations with 30 Founders; hear their scale-up stories; share their learnings; and get ready to really grow your business. ***** "Great guests and good insight."
