Wax/On's Mark Runacus and Harry Neale talk to scale-up business founders and discuss the big issues you'll face as you're scaling your own brand. Download and enjoy their conversations with 30 Founders; hear their scale-up stories; share their learnings; and get ready to really grow your business. ***** "Great guests and good insight."
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Wax/On's Mark Runacus and Harry Neale talk to scale-up business founders and discuss the big issues you'll face as you're scaling your own brand. Download and enjoy their conversations with 30 Founders; hear their scale-up stories; share their learnings; and get ready to really grow your business. ***** "Great guests and good insight."
Episode 6: Luke Boase and Emma Heal of Lucky Saint no alcohol beer on pivoting in COVID to avoid losing 70% of their business
The Scale Up Playbook
35 minutes
4 years ago
Episode 6: Luke Boase and Emma Heal of Lucky Saint no alcohol beer on pivoting in COVID to avoid losing 70% of their business
"We only had three weeks of cash. And then we came out victorious. And we were the second biggest selling lager on Amazon only behind a 24 pack of Fosters. We pivoted the business. We went hard into DTC, and a few months later, we were in 1500 grocery stores," explains Lucky Saint MD Emma Heal of the brand's hectic experience of Lockdown. Along with Founder Luke Boase, the duo talk about how they produce an authentic pilsner without alcohol; how COVID has driven an increase in the so-called moderation trend towards no and low alcohol brands; before surprising us with a £10 off code so all Wax Lyrical listeners can try the beer for themselves. Enjoy!
The Scale Up Playbook
Wax/On's Mark Runacus and Harry Neale talk to scale-up business founders and discuss the big issues you'll face as you're scaling your own brand. Download and enjoy their conversations with 30 Founders; hear their scale-up stories; share their learnings; and get ready to really grow your business. ***** "Great guests and good insight."
