In this episode, Darren Reinke sits down with Margie Newman Tsay, an expert in reputation management and crisis communication. Margie discusses her journey from theater to leading a communications firm, emphasizing the importance of trust and authenticity in leadership. She provides practical advice on managing personal and corporate reputations, handling crises effectively, and maintaining a communication mindset. Intesa Communications Group specializes in public relations, government affairs, crisis communications, and executive coaching. The firm focuses on building confidence and strategic communication skills for leaders and organizations. Show Notes: -Margie’s background in theater and how it influenced her communication skills [00:19] -Margie’s transition from theater to a career in communications, including her first job in a gubernatorial campaign [01:06] -Why adaptability and public speaking were the most important skills Margie gained from theater [03:35] -The importance of building trust and being coachable in leadership [05:14] -Why public relations can be defined as reputation management [12:34] -The necessity for leaders to maintain a communications mindset and the role of self-awareness [18:07] -The importance of a personal brand and its impact on authentic leadership [22:12] -Margie’s top crisis management strategies, and why she focuses on preparation and response [40:24] -Practical steps for managing crises, including targeted communication and public perception management [49:27]