In this episode, Darren Reinke sits down with Michael Burns, a serial entrepreneur with a diverse background ranging from tech recruiting to cannabis farming. Michael shares his journey to becoming a multifaceted business leader, emphasizing the pivotal role sales has had on his career, the power of showmanship, and how the Grateful Dead's philosophy influences his approach to business. Show Notes: -How Michael started and continued his diverse entrepreneurial journey [00:37] -An overview of Michael's early ventures, from lemonade stands to T-shirt sales [01:05] -Lessons learned in tech recruiting and the importance of management [02:17] -How Michael broke into cybersecurity and sales enablement for SaaS companies [09:36] -The significance of sales skills in entrepreneurship and leadership [13:52] -Building operations and the 'tribe' mentality in startups [23:41] -How Michael created a strong personal brand [23:57] -Why Michael believes operations is the spinal cord of a company [27:28] -The concept of 'Candelabra Way' and the essence of showmanship [32:16] -Developing greater showmanship and becoming more engaging [35:34] -The 'Shield, Diamond, Love' framework explained [43:58] -Michael’s Next Steps [49:17]