In this episode, Darren Reinke chats with the Jonathan Friedman, Co-Founder and President of Volo Beauty, about his entrepreneurial journey. Jonathan shares insights into how he dealt with failure as an entrepreneur, how he learned to not take things personally, and how he developed a strong enough risk profile to take the entrepreneurial leap. Volo Beauty is a leading hair care brand dedicated to transforming peoples' daily hair routine. With a mission to make drying and styling your hair easier, faster, and healthier, Volo Beauty has created innovative products that harness the power of cutting-edge technology and thoughtful design. Volo Beauty is committed to empowering individuals to embrace their natural beauty and simplifying their hair care routine with exceptional quality and exceptional results. Show Notes: -When Jonathan knew he wanted to be an entrepreneur [00:57] -How Jonathan went from a MBA student to an entrepreneur [3:53] -The sequence of Jonathan’s career [5:29] -What Jonathan learned from being a scrappy salesperson [7:21] -Jonathan’s journey and key lessons learned from his machine shop and a software company [10:13] -How Jonathan became comfortable with the risks associated with entrepreneurship [13:06] -How Jonathan managed the personal toll entrepreneurship took [16:38] -The Volo Beauty Story [19:40] -How Jonathan successfully executed the art of the pivot [20:50] -The moment Jonathan felt like he “made it” [25:46] -How Volo engineered a wireless hair dryer [28:43] -Why Jonathan decided to raise additional money to pursue the cordless hair dryer [30:44] -What’s next for Volo [32:23] -The challenges Volo has faced while scaling [33:54] -The most important lessons Jonathan has learned from his entrepreneurial journey [35:30]