
In this episode of The Saucetown Investor, host Matt Cox sits down with Alex Boyd, co-founder of Wildfront, to dive deep into his journey from a tech-obsessed kid in California to a successful entrepreneur in Portland. Alex opens up about building and shutting down his LinkedIn SaaS tool Aware, what that failure taught him about product-market fit, and how those lessons now fuel his success at Wildfront.
Discover how Alex and his team approach business acquisitions, why cash flow beats raising capital, and how LinkedIn can be a goldmine for building genuine relationships and scaling your business. From his daily routines to favorite travel destinations, this conversation mixes tactical business growth insights with real-life entrepreneurial lessons.
If you’re passionate about SaaS, entrepreneurship, LinkedIn marketing, or cash flow investing, this episode is a must-listen.