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The Sassy Solopreneur
Jamie Silva
62 episodes
1 week ago

Welcome to the Sassy Solopreneur Podcast. I’m your host, Jamie Silva, the seasoned food blogger behind A Sassy Spoon and a content strategist with over a decade of digital marketing experience. On this show, you’ll get a backstage pass into what it really takes to run a multi-six-figure business as a party of one. If you’re ready for sassy Latina vibes, no-BS conversations, and actionable advice, grab un cafecito and tune in wherever you get podcasts.


Links & Resources:

→ Work With Me

→ Join the FREE Sassy Sundays newsletter

→ Follow Jamie on Instagram

→ Rate & Review on Apple Podcasts




Hosted on Acast. See acast.com/privacy for more information.

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Entrepreneurship
Business,
Marketing
RSS
All content for The Sassy Solopreneur is the property of Jamie Silva and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Welcome to the Sassy Solopreneur Podcast. I’m your host, Jamie Silva, the seasoned food blogger behind A Sassy Spoon and a content strategist with over a decade of digital marketing experience. On this show, you’ll get a backstage pass into what it really takes to run a multi-six-figure business as a party of one. If you’re ready for sassy Latina vibes, no-BS conversations, and actionable advice, grab un cafecito and tune in wherever you get podcasts.


Links & Resources:

→ Work With Me

→ Join the FREE Sassy Sundays newsletter

→ Follow Jamie on Instagram

→ Rate & Review on Apple Podcasts




Hosted on Acast. See acast.com/privacy for more information.

Show more...
Entrepreneurship
Business,
Marketing
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What Bad Bunny Can Teach Us About Niching & Brand Positioning
The Sassy Solopreneur
20 minutes 42 seconds
1 month ago
What Bad Bunny Can Teach Us About Niching & Brand Positioning

In this episode of The Sassy Solopreneur, Jamie breaks down the difference between niching and brand positioning through the lens of Bad Bunny’s recent residency in Puerto Rico. His bold decision to stay rooted in his culture, instead of chasing the masses, holds powerful lessons for food bloggers building their own brands.


Here’s what we talk about:


  • How Bad Bunny’s residency strategy built trust and strengthened his brand
  • Why appealing to everyone can actually dilute your brand and slow your growth
  • The difference between niching and brand positioning
  • How niching down can actually increase traffic, revenue, trust, and loyal readers
  • Why consistency and authenticity attract more growth than chasing shiny objects & trends


If you’ve been tempted to go broad with your content, this episode will help you see why going deeper, not wider, is the real path to scaling.


Links & Resources:

→ Work With Me

→ Grab My Free Multi–Six–Figure Food Blog Strategy Debrief

→ Follow Jamie on Instagram

→ Rate & Review on Apple Podcasts


Hosted on Acast. See acast.com/privacy for more information.

The Sassy Solopreneur

Welcome to the Sassy Solopreneur Podcast. I’m your host, Jamie Silva, the seasoned food blogger behind A Sassy Spoon and a content strategist with over a decade of digital marketing experience. On this show, you’ll get a backstage pass into what it really takes to run a multi-six-figure business as a party of one. If you’re ready for sassy Latina vibes, no-BS conversations, and actionable advice, grab un cafecito and tune in wherever you get podcasts.


Links & Resources:

→ Work With Me

→ Join the FREE Sassy Sundays newsletter

→ Follow Jamie on Instagram

→ Rate & Review on Apple Podcasts




Hosted on Acast. See acast.com/privacy for more information.