In this week’s episode, I’m joined by Hichem, a third-generation Moroccan herbalist whose spice shop sits in the spice markets of Rahba Kedima Square—a vibrant and storied spiced market tucked away in the heart of Marrakech’s Medina, not too far from the famed Jamaa el-Fna square.
We walk together through the shelves of his apothecary—lined with saffron, rose, cumin, eucalyptus crystals, tinctures, and secret blends passed down through generations. Hichem shares the roots of his family’s herbal lineage, the traditional uses of Moroccan remedies, and how travelers can integrate these rituals into their own lives.
He also offers his favorite recommendations for exploring Morocco.
You can find him on the south side of the market, across from Café des Épices and a little east.
THE SAPORE PODCAST
The Sapore Podcast is an invitation to explore the world richly through the senses. Rooted in the Italian word sapore—meaning “to savor” and “to taste”—each episode features soulful conversations with chefs, winemakers, artists, designers, and creatives from around the world.
From intimate kitchens in Florence to late-night wine bars in Paris and sacred rituals in Marrakesh, Sapore explores and savors the rituals, memories, and places that connect us to a life well-traveled and well-lived.
Follow along on Instagram:
Studio Sapore: @studio.sapore
Host Nisa Sedaghat: @nisssyy
Get in touch:
Email: hello@studiosapore.com
Online at: www.studiosapore.com
The Sapore Podcast is produced by Nisa Sedaghat.