In 2025, the most powerful marketing tool for salons isn’t a glossy ad or even the trendiest reel, it’s your clients! User-Generated Content (UGC) builds trust, drives engagement, and acts as authentic word-of-mouth in the digital age. In this Digital Debrief episode, Scott and Sarah dive into why UGC outshines traditional marketing, how to encourage clients to share their salon experiences, and smart ways to showcase that content to grow your brand. If you’ve ever wished your happy clients could spread the word for you, this is your blueprint!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s