Social media CAN be the fastest path to a fully booked chair…IF you know how to use it!

In this episode of The Salon Scoop, Scott sits down with industry legend Michael Cole to uncover proven social media strategies for salon owners and stylists that help you grow your salon business quickly and boost revenue.

After years of testing, researching and refining, Michael has cracked the code on how salon professionals can use social media to fill their books quicker than ever.  Today, he shares a proven step-by-step approach to using Instagram and Facebook for salons in a way that is helping stylists connect with new people online and turning them into loyal clients faster than ever before. If you’re ready to stop spinning your wheels online and start seeing real results behind the chair, this is the episode you can’t afford to miss.

In this episode, you’ll learn:

• How to use social media marketing for salons to attract dream clients fast
• The best Instagram strategies for hairstylists that actually convert followers into bookings
• Common mistakes salons make on social media — and how to fix them
• How to align your digital marketing and loyalty programs to keep clients coming back
• Why consistency and authenticity are key in social media for salon professionals

If you’re ready to stop guessing what to post and start building a clientele that grows itself, this episode is your blueprint.

Huge thanks to the incredible @michaelcoleinspires for sharing his expertise and passion for helping salon professionals thrive!

For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s

This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.

More from the Salon S.O.S. Business Building Resource Library:

Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy

Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice!

If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.