The Truth About ABM & Intent Data: Why Your B2B Sales & Marketing Teams Are Still Missing the Mark

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The Sales Technology Podcast

David Dulany

372 episodes

3 months ago

Welcome to the Sales Technology Podcast - your go-to resource for all things Pipeline and Revenue production in the tech sales world!

Technology Marketing, Sales Development, Sales, and Revenue Operations have combined to create the go-to-market engine fueling the success of SaaS start-ups and established companies alike.

Each week, the Sales Technology Podcast dives deeply into the strategies, tactics, people, processes, and technology that fuels the revenue machine.

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The Truth About ABM & Intent Data: Why Your B2B Sales & Marketing Teams Are Still Missing the Mark

The Sales Technology Podcast

31 minutes

8 months ago

The Truth About ABM & Intent Data: Why Your B2B Sales & Marketing Teams Are Still Missing the Mark

Account-Based Marketing (ABM) and intent data platforms like 6sense and Demandbase promise to revolutionize your go-to-market strategy—but are they actually delivering results? In this episode of the Sales Technology Podcast, host David Dulany sits down with Kristina Jaramillo, President of Personal ABM, to unpack the growing skepticism around ABM tech, why many teams struggle with implementation, and how sales, SDRs, and marketing teams can stop chasing bad intent signals and start closing bigger deals.
Kristina shares real-world insights on:✅ Why intent data alone won’t drive conversions✅ The missing strategy behind most ABM tech investments✅ How SDRs, sales leaders, and marketers can align for real revenue impact✅ The biggest mistakes teams make when adopting ABM—and how to fix them
If you're in Sales, Marketing, RevOps, or GTM leadership, this episode is packed with actionable insights to turn your ABM strategy from a money pit into a revenue machine.
🎧 Tune in now! 🚀Connect with Kristinahttps://www.linkedin.com/in/kristinajaramillo/Free ABM Strategy Brainstorming https://www.personalabm.com/abm-strategy-call/

Become a supporter of this podcast: https://www.spreaker.com/podcast/the-sales-technology-podcast--1947957/support.