Revolutionizing GTM: Insights from Sendoso’s Kris Rudegraap

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The Sales Technology Podcast

David Dulany

372 episodes

3 months ago

Welcome to the Sales Technology Podcast - your go-to resource for all things Pipeline and Revenue production in the tech sales world!

Technology Marketing, Sales Development, Sales, and Revenue Operations have combined to create the go-to-market engine fueling the success of SaaS start-ups and established companies alike.

Each week, the Sales Technology Podcast dives deeply into the strategies, tactics, people, processes, and technology that fuels the revenue machine.

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Revolutionizing GTM: Insights from Sendoso’s Kris Rudegraap

The Sales Technology Podcast

25 minutes

10 months ago

Revolutionizing GTM: Insights from Sendoso’s Kris Rudegraap

In this episode of the Sales Technology Podcast, host David Dulany reconnects with Kris Rudegraap, CEO and founder of Sendoso, for a deep dive into the evolution of corporate gifting and direct mail as a strategic advantage in the GTM (Go-To-Market) landscape. Kris shares his journey of building Sendoso, navigating economic challenges, and leveraging AI and data to drive efficiency and ROI for sales and marketing teams. From scaling global operations to integrating AI-powered personalization, this conversation explores how Sendoso has disrupted traditional gifting practices and created a tech-enabled category that’s helping companies break through the noise. Whether you're a sales rep, RevOps professional, or marketer, this episode offers actionable insights on driving pipeline, optimizing costs, and standing out in a crowded digital landscape.

Become a supporter of this podcast: https://www.spreaker.com/podcast/the-sales-technology-podcast--1947957/support.