Positioning and Sales Pitches That Win: Insights from April Dunford

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The Sales Technology Podcast

David Dulany

372 episodes

3 months ago

Welcome to the Sales Technology Podcast - your go-to resource for all things Pipeline and Revenue production in the tech sales world!

Technology Marketing, Sales Development, Sales, and Revenue Operations have combined to create the go-to-market engine fueling the success of SaaS start-ups and established companies alike.

Each week, the Sales Technology Podcast dives deeply into the strategies, tactics, people, processes, and technology that fuels the revenue machine.

The Sales Technology Podcast is brought to you by Tenbound. Get more free resources, insights and intelligence today at tenbound.com and be sure to like and subscribe on YouTube!

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Positioning and Sales Pitches That Win: Insights from April Dunford

The Sales Technology Podcast

41 minutes

11 months ago

Positioning and Sales Pitches That Win: Insights from April Dunford

In this episode of the Sales Technology Podcast, host David Dulany sits down with April Dunford, renowned author of “Obviously Awesome” and “Sales Pitch!”. April shares her journey from VP of Marketing and Sales to a sought-after consultant specializing in positioning and sales pitches for B2B tech companies. She dives deep into the critical difference between positioning and pitching, explaining how companies can bridge the gap to create compelling, value-driven sales pitches that resonate with buyers.

With actionable tips and engaging anecdotes, this episode is a must-listen for SDRs, Sales Reps, Marketers, and Founders looking to refine their messaging and guide their prospects through an information-overloaded marketplace. Tune in to learn how to simplify your pitch, align cross-functional teams, and close deals with confidence.

Become a supporter of this podcast: https://www.spreaker.com/podcast/the-sales-technology-podcast--1947957/support.