Cracking the B2B Buyer Code: How Market Research Drives Sales Success with Peep Laja

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The Sales Technology Podcast

David Dulany

372 episodes

3 months ago

Welcome to the Sales Technology Podcast - your go-to resource for all things Pipeline and Revenue production in the tech sales world!

Technology Marketing, Sales Development, Sales, and Revenue Operations have combined to create the go-to-market engine fueling the success of SaaS start-ups and established companies alike.

Each week, the Sales Technology Podcast dives deeply into the strategies, tactics, people, processes, and technology that fuels the revenue machine.

The Sales Technology Podcast is brought to you by Tenbound. Get more free resources, insights and intelligence today at tenbound.com and be sure to like and subscribe on YouTube!

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Cracking the B2B Buyer Code: How Market Research Drives Sales Success with Peep Laja

The Sales Technology Podcast

31 minutes

8 months ago

Cracking the B2B Buyer Code: How Market Research Drives Sales Success with Peep Laja

In this episode of the Sales Technology Podcast, host David Dulany sits down with Peep Laja, founder and CEO of Wynter, to explore the evolving landscape of B2B market research. Peep shares insights on how companies can leverage real-time buyer intelligence to refine their messaging, understand customer pain points, and stay ahead of rapid industry shifts—especially in the age of AI. The conversation dives into the importance of peer recommendations, review sites, and the growing role of AI-powered search in software buying decisions. Peep also discusses the future of conferences and how his event, Spryng, is redefining networking for marketing leaders. Whether you're a sales or marketing professional, this episode is packed with actionable insights on how to make your company the preferred choice in competitive markets.
Conference https://wynter.com/spryng/lp
Wynter data https://wynter.com/blog

Become a supporter of this podcast: https://www.spreaker.com/podcast/the-sales-technology-podcast--1947957/support.