The traditional Sales Call is product centric filled with features dumps, benefit statements, and endless testimonials on how great and impressive you are. The problem? Your prospect doesn't give a damn about you or your product! Seriously, they don't! Why would they?

Prospect care about solving their problems and achieving their goals. A feature or benefit or the fact that you are "number 1 in the industry" or are a really nice person doesn't mean squat! Your challenge as a salesperson is to connect the dots between their goals and your product. If you can do that, you have a sale!

How do you accomplish this? By listening to the episode of course. Kidding aside. Your success is predicated on research, a curious mind and superior facilitation skills. Listen in to find out the 5 Burning Questions you should be asking before every single Sales Call.

Develop a Sales Mindset and your prospects will become customers!