Email writing can be a powerful tool in a salesperson's arsenal. It’s a great way to nurture leads, establish trust, and build relationships with potential customers. But, like any tool, it’s only useful if you know how to use it properly. It can be tricky to know what to say in an email and even more difficult to make sure your emails get read and responded to. What are some tips and tricks for writing emails that get read and get results? In today’s episode, Rusty and Ron talk about email writing as one of the fundamentals of prospecting and salesmanship. They will discuss in detail the tips and tricks for writing subject lines that draw people to your emails, how to write a solid email body, and how to end an email effectively. Enjoy!