Welcome to The Sales Machine Podcast; with your host, John Rankins, a seasoned expert in transforming sales teams into powerhouses. Whether you’re a CEO, a Head of Sales Operations, a Regional Sales Manager, or leading a direct sales team, this podcast is your sanctuary for building a successful sales dynasty.
John, with his rich experience, has guided over 2000 businesses to generate substantial revenue by revitalizing their sales teams. He can help tackle the real challenges you face - from recruiting the right salespeople, handling underperformers, to creating a repeatable sales process.
Join us weekly as we bring you a blend of solo episodes filled with actionable strategies and guest episodes featuring industry leaders who have mastered the art of sales leadership.
Subscribe now and connect with us on our social media accounts to be a part of a community that transforms sales challenges into growth opportunities!
Website: https://thesalesmachine.com/
Facebook: https://www.facebook.com/TheSalesMachineOfficial
Instagram: https://www.instagram.com/thesalesmachine_official/
LinkedIn: https://www.linkedin.com/in/johnrankinsofficial/
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Welcome to The Sales Machine Podcast; with your host, John Rankins, a seasoned expert in transforming sales teams into powerhouses. Whether you’re a CEO, a Head of Sales Operations, a Regional Sales Manager, or leading a direct sales team, this podcast is your sanctuary for building a successful sales dynasty.
John, with his rich experience, has guided over 2000 businesses to generate substantial revenue by revitalizing their sales teams. He can help tackle the real challenges you face - from recruiting the right salespeople, handling underperformers, to creating a repeatable sales process.
Join us weekly as we bring you a blend of solo episodes filled with actionable strategies and guest episodes featuring industry leaders who have mastered the art of sales leadership.
Subscribe now and connect with us on our social media accounts to be a part of a community that transforms sales challenges into growth opportunities!
Website: https://thesalesmachine.com/
Facebook: https://www.facebook.com/TheSalesMachineOfficial
Instagram: https://www.instagram.com/thesalesmachine_official/
LinkedIn: https://www.linkedin.com/in/johnrankinsofficial/
This Founder 10x’d Her Sales using Genius Marketing | ft. Victoria Hajjar
The Sales Machine
20 minutes
3 months ago
This Founder 10x’d Her Sales using Genius Marketing | ft. Victoria Hajjar
If you’re still trying to sell to “everyone,” you’re losing to someone who chose to go deep on someone.Book a strategy call with The Sales Machine and we’ll help you own your niche, dial in your messaging, and turn your segment into a sales engine: 👉 www.thesalesmachine.comIn this special episode, let’s go back to when I sat down with Victoria Hajjar—one of the sharpest minds I’ve ever met when it comes to positioning, segmentation, and messaging that sells. She’s built multiple growth programs, advised founders across industries, and has a sixth sense for how to actually get customers to say: “This brand is for me.”We unpack the psychology behind why most CRMs and SaaS tools succeed not because they’re better, but because they speak directly to one market. You’ll hear why founders fail by going too broad, how niche brands like Stanley Cups exploded, and why “trying to serve everyone” is a death sentence for startups.This is marketing and sales alignment at its best. And if you’ve ever struggled with growth, this conversation will fix your aim and your revenue.💡 What You’ll Learn:Why the best CRMs win just by picking a niche (even if they’re all the same under the hood)How to create messaging that makes your ICP say, “Finally, someone gets me.”The difference between real positioning and just another landing pageHow one financial advisor 10x’d her business by serving only women in constructionThe “Stanley Cup Effect”: What it teaches us about segment psychologyFAB Framework: How to talk to Geeks, Middle Management & Founders the right wayWhy going deeper into one segment can unlock millionsConnect with Victoria HajjarWebsite: www.ugliventures.com/resources LinkedIn: https://www.linkedin.com/in/victoria-hajjar-66211618/ Instagram: https://www.instagram.com/ugliventures/?hl=en TikTok: https://www.tiktok.com/@ugliventures Facebook: https://www.facebook.com/tori.hajjar/ Connect with John RankinsWebsite: https://thesalesmachine.com/Facebook: https://www.facebook.com/TheSalesMachineOfficialInstagram:https://www.instagram.com/thesalesmachine_official/LinkedIn:https://www.linkedin.com/company/thesalesmachineofficial/YouTube:https://www.youtube.com/@JohnRankinsOfficial
The Sales Machine
Welcome to The Sales Machine Podcast; with your host, John Rankins, a seasoned expert in transforming sales teams into powerhouses. Whether you’re a CEO, a Head of Sales Operations, a Regional Sales Manager, or leading a direct sales team, this podcast is your sanctuary for building a successful sales dynasty.
John, with his rich experience, has guided over 2000 businesses to generate substantial revenue by revitalizing their sales teams. He can help tackle the real challenges you face - from recruiting the right salespeople, handling underperformers, to creating a repeatable sales process.
Join us weekly as we bring you a blend of solo episodes filled with actionable strategies and guest episodes featuring industry leaders who have mastered the art of sales leadership.
Subscribe now and connect with us on our social media accounts to be a part of a community that transforms sales challenges into growth opportunities!
Website: https://thesalesmachine.com/
Facebook: https://www.facebook.com/TheSalesMachineOfficial
Instagram: https://www.instagram.com/thesalesmachine_official/
LinkedIn: https://www.linkedin.com/in/johnrankinsofficial/
