Welcome to The Sales Machine Podcast; with your host, John Rankins, a seasoned expert in transforming sales teams into powerhouses. Whether you’re a CEO, a Head of Sales Operations, a Regional Sales Manager, or leading a direct sales team, this podcast is your sanctuary for building a successful sales dynasty.
John, with his rich experience, has guided over 2000 businesses to generate substantial revenue by revitalizing their sales teams. He can help tackle the real challenges you face - from recruiting the right salespeople, handling underperformers, to creating a repeatable sales process.
Join us weekly as we bring you a blend of solo episodes filled with actionable strategies and guest episodes featuring industry leaders who have mastered the art of sales leadership.
Subscribe now and connect with us on our social media accounts to be a part of a community that transforms sales challenges into growth opportunities!
Website: https://thesalesmachine.com/
Facebook: https://www.facebook.com/TheSalesMachineOfficial
Instagram: https://www.instagram.com/thesalesmachine_official/
LinkedIn: https://www.linkedin.com/in/johnrankinsofficial/
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Welcome to The Sales Machine Podcast; with your host, John Rankins, a seasoned expert in transforming sales teams into powerhouses. Whether you’re a CEO, a Head of Sales Operations, a Regional Sales Manager, or leading a direct sales team, this podcast is your sanctuary for building a successful sales dynasty.
John, with his rich experience, has guided over 2000 businesses to generate substantial revenue by revitalizing their sales teams. He can help tackle the real challenges you face - from recruiting the right salespeople, handling underperformers, to creating a repeatable sales process.
Join us weekly as we bring you a blend of solo episodes filled with actionable strategies and guest episodes featuring industry leaders who have mastered the art of sales leadership.
Subscribe now and connect with us on our social media accounts to be a part of a community that transforms sales challenges into growth opportunities!
Website: https://thesalesmachine.com/
Facebook: https://www.facebook.com/TheSalesMachineOfficial
Instagram: https://www.instagram.com/thesalesmachine_official/
LinkedIn: https://www.linkedin.com/in/johnrankinsofficial/
The Secret Top Salespeople Know (That You Don’t) | Lee Salz
The Sales Machine
56 minutes
2 months ago
The Secret Top Salespeople Know (That You Don’t) | Lee Salz
In this episode, I sit down with Lee Salz, globally recognized sales differentiation strategist and author of The First Meeting Differentiator. Lee has written seven books on sales, and his work has helped organizations worldwide move from generic sales pitches to truly differentiated conversations.
We talk about:
Why “different is better than better” in sales
The fatal flaw with traditional discovery meetings
How to turn every first meeting into a consultation that delivers value
The difference between an inconvenience and a real problem buyers will pay to solve
Why emotion—not logic—drives deals forward
How to qualify prospects early and avoid wasting months on dead opportunities
Small personalization moves that create massive competitive advantage
Whether you’re a sales leader, B2B seller, or entrepreneur, this episode will change how you think about first meetings, differentiation, and delivering value.
Still trusting your CRM, ERP, or sales tools to tell you the truth about your business?
Here’s the problem: Most of your systems are just fancy filing cabinets. They don’t help your team perform, they just track what’s already happened.
If you’re tired of chasing reports, dealing with bad data, and running a sales org on broken systems, book a strategy call with The Sales Machine. We'll show you how to finally get visibility, accountability, and real performance:👉www.thesalesmachine.com
👉 Book a sales strategy call with The Sales Machine today: www.thesalesmachine.com
Connect with Lee Salz
Website: salesarchitects.com
Book: The First Meeting Differentiator
Resource: meaningfulvalue.com (tip sheet: adding value in first meetings)
Book site: firstmeetingbook.com (download chapter 1 free)
Instagram: @theleesalz
Connect with John Rankins
Website: https://thesalesmachine.com/
Facebook: https://www.facebook.com/TheSalesMachineOfficial
Instagram:https://www.instagram.com/thesalesmachine_official/
LinkedIn:https://www.linkedin.com/company/thesalesmachineofficial/
YouTube:https://www.youtube.com/@JohnRankinsOfficial
The Sales Machine
Welcome to The Sales Machine Podcast; with your host, John Rankins, a seasoned expert in transforming sales teams into powerhouses. Whether you’re a CEO, a Head of Sales Operations, a Regional Sales Manager, or leading a direct sales team, this podcast is your sanctuary for building a successful sales dynasty.
John, with his rich experience, has guided over 2000 businesses to generate substantial revenue by revitalizing their sales teams. He can help tackle the real challenges you face - from recruiting the right salespeople, handling underperformers, to creating a repeatable sales process.
Join us weekly as we bring you a blend of solo episodes filled with actionable strategies and guest episodes featuring industry leaders who have mastered the art of sales leadership.
Subscribe now and connect with us on our social media accounts to be a part of a community that transforms sales challenges into growth opportunities!
Website: https://thesalesmachine.com/
Facebook: https://www.facebook.com/TheSalesMachineOfficial
Instagram: https://www.instagram.com/thesalesmachine_official/
LinkedIn: https://www.linkedin.com/in/johnrankinsofficial/
