Welcome to The Sales Machine Podcast; with your host, John Rankins, a seasoned expert in transforming sales teams into powerhouses. Whether you’re a CEO, a Head of Sales Operations, a Regional Sales Manager, or leading a direct sales team, this podcast is your sanctuary for building a successful sales dynasty.
John, with his rich experience, has guided over 2000 businesses to generate substantial revenue by revitalizing their sales teams. He can help tackle the real challenges you face - from recruiting the right salespeople, handling underperformers, to creating a repeatable sales process.
Join us weekly as we bring you a blend of solo episodes filled with actionable strategies and guest episodes featuring industry leaders who have mastered the art of sales leadership.
Subscribe now and connect with us on our social media accounts to be a part of a community that transforms sales challenges into growth opportunities!
Website: https://thesalesmachine.com/
Facebook: https://www.facebook.com/TheSalesMachineOfficial
Instagram: https://www.instagram.com/thesalesmachine_official/
LinkedIn: https://www.linkedin.com/in/johnrankinsofficial/
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Welcome to The Sales Machine Podcast; with your host, John Rankins, a seasoned expert in transforming sales teams into powerhouses. Whether you’re a CEO, a Head of Sales Operations, a Regional Sales Manager, or leading a direct sales team, this podcast is your sanctuary for building a successful sales dynasty.
John, with his rich experience, has guided over 2000 businesses to generate substantial revenue by revitalizing their sales teams. He can help tackle the real challenges you face - from recruiting the right salespeople, handling underperformers, to creating a repeatable sales process.
Join us weekly as we bring you a blend of solo episodes filled with actionable strategies and guest episodes featuring industry leaders who have mastered the art of sales leadership.
Subscribe now and connect with us on our social media accounts to be a part of a community that transforms sales challenges into growth opportunities!
Website: https://thesalesmachine.com/
Facebook: https://www.facebook.com/TheSalesMachineOfficial
Instagram: https://www.instagram.com/thesalesmachine_official/
LinkedIn: https://www.linkedin.com/in/johnrankinsofficial/
How to Sell Without Feature Dumping (The Storytelling Fix) | ft. Stephen Steers
The Sales Machine
21 minutes
2 months ago
How to Sell Without Feature Dumping (The Storytelling Fix) | ft. Stephen Steers
Most salespeople kill their deals without even realizing it…
They feature-dump their way into irrelevance. They think rattling off specs will impress prospects, when in reality, it’s the fastest way to bore them and lose the sale.
Here’s the truth: features don’t sell…stories do.
That’s why in this episode of The Sales Machine Podcast, I sit down with Stephen Steers, sales expert and author of Superpower Storytelling. We break down exactly how to ditch feature dumping and start selling with stories that stick.
👉 If you’re tired of long sales cycles, ghosted follow-ups, and deals dying in the pipeline, this episode is your fix. And if you’re ready to build a sales system that actually performs, book a call with The Sales Machine team today.
What You’ll Learn in This Episode:
Why feature dumping destroys trust and how to avoid it
The storytelling frameworks that win deals in 2025
How to run discovery calls that uncover why people actually buy
Why most startups fail at sales (hint: it’s not their product)
Practical ways to coach your reps to sell with impact, not info overload
Tune in now to How to Sell Without Feature Dumping (The Storytelling Fix) | ft. Stephen Steers.
And if you’re serious about transforming your sales culture, book a call with The Sales Machine team, because the future of selling is already here, and it’s storytelling-driven.
Connect with Stephen Steers
Website: https://www.stephensteers.com/
X: https://x.com/stephensteers_?lang=en
Instagram: https://www.instagram.com/stephensteers_/?hl=en
LinkedIn: https://www.linkedin.com/in/stephen-steers
Connect with John Rankins
Website: https://thesalesmachine.com/
Facebook: https://www.facebook.com/TheSalesMachineOfficial
Instagram:https://www.instagram.com/thesalesmachine_official/
LinkedIn:https://www.linkedin.com/company/thesalesmachineofficial/
YouTube:https://www.youtube.com/@JohnRankinsOfficial
The Sales Machine
Welcome to The Sales Machine Podcast; with your host, John Rankins, a seasoned expert in transforming sales teams into powerhouses. Whether you’re a CEO, a Head of Sales Operations, a Regional Sales Manager, or leading a direct sales team, this podcast is your sanctuary for building a successful sales dynasty.
John, with his rich experience, has guided over 2000 businesses to generate substantial revenue by revitalizing their sales teams. He can help tackle the real challenges you face - from recruiting the right salespeople, handling underperformers, to creating a repeatable sales process.
Join us weekly as we bring you a blend of solo episodes filled with actionable strategies and guest episodes featuring industry leaders who have mastered the art of sales leadership.
Subscribe now and connect with us on our social media accounts to be a part of a community that transforms sales challenges into growth opportunities!
Website: https://thesalesmachine.com/
Facebook: https://www.facebook.com/TheSalesMachineOfficial
Instagram: https://www.instagram.com/thesalesmachine_official/
LinkedIn: https://www.linkedin.com/in/johnrankinsofficial/
