Welcome to The Sales Machine Podcast; with your host, John Rankins, a seasoned expert in transforming sales teams into powerhouses. Whether you’re a CEO, a Head of Sales Operations, a Regional Sales Manager, or leading a direct sales team, this podcast is your sanctuary for building a successful sales dynasty.
John, with his rich experience, has guided over 2000 businesses to generate substantial revenue by revitalizing their sales teams. He can help tackle the real challenges you face - from recruiting the right salespeople, handling underperformers, to creating a repeatable sales process.
Join us weekly as we bring you a blend of solo episodes filled with actionable strategies and guest episodes featuring industry leaders who have mastered the art of sales leadership.
Subscribe now and connect with us on our social media accounts to be a part of a community that transforms sales challenges into growth opportunities!
Website: https://thesalesmachine.com/
Facebook: https://www.facebook.com/TheSalesMachineOfficial
Instagram: https://www.instagram.com/thesalesmachine_official/
LinkedIn: https://www.linkedin.com/in/johnrankinsofficial/
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Welcome to The Sales Machine Podcast; with your host, John Rankins, a seasoned expert in transforming sales teams into powerhouses. Whether you’re a CEO, a Head of Sales Operations, a Regional Sales Manager, or leading a direct sales team, this podcast is your sanctuary for building a successful sales dynasty.
John, with his rich experience, has guided over 2000 businesses to generate substantial revenue by revitalizing their sales teams. He can help tackle the real challenges you face - from recruiting the right salespeople, handling underperformers, to creating a repeatable sales process.
Join us weekly as we bring you a blend of solo episodes filled with actionable strategies and guest episodes featuring industry leaders who have mastered the art of sales leadership.
Subscribe now and connect with us on our social media accounts to be a part of a community that transforms sales challenges into growth opportunities!
Website: https://thesalesmachine.com/
Facebook: https://www.facebook.com/TheSalesMachineOfficial
Instagram: https://www.instagram.com/thesalesmachine_official/
LinkedIn: https://www.linkedin.com/in/johnrankinsofficial/
How to Sell With Purpose (and Never Compete on Price Again) | ft. Lisa McLeod
The Sales Machine
13 minutes
3 months ago
How to Sell With Purpose (and Never Compete on Price Again) | ft. Lisa McLeod
If your sales team is stuck competing on price, you don’t have a pricing problem. You have a purpose problem.👉 Want to build a sales system that connects emotionally, drives high-value deals, and retains top talent? Book a strategy call with The Sales Machine: www.thesalesmachine.comIn this episode, I sat down with the one and only Lisa McLeod, the woman behind the concept of “Noble Purpose.” She’s worked with giants like Salesforce and Pfizer, helping them shift from transactional sales to transformational results.We talk about why most sales teams lose deals not because of product or price, but because they can’t articulate why they matter. Lisa breaks down how to activate emotional engagement in your team, how to sell with impact, and how to lead with clarity in a distracted world.Whether you're a founder, sales leader, or rep looking to close bigger deals with more meaning, this conversation will reshape the way you think about sales.What You’ll Learn:Why selling with purpose drives better results than selling on priceHow to align your team around a compelling mission (not just quotas)What most companies get wrong about sales messagingHow to get buy-in from reps and execs for culture changeThe emotional undercurrent behind great sales conversationsLisa’s 3 questions to unlock your team’s deeper purposeChapters(01:00) - The Beauty of Purpose in Sales(03:08) - Instilling Noble Purpose in Organizations(06:12) - Measuring Success: Emotional Engagement and Revenue Growth(09:03) - Overcoming Resistance to Change(12:01) - Implementing the Methodology: Training and OwnershipConnect with Lisa Earle McLeodLinkedIn: https://www.linkedin.com/in/lisaearlemcleod/ Facebook: https://www.facebook.com/LisaEMcLeod/ X/Twitter: https://x.com/EarleMcLeod Connect with John RankinsWebsite: https://thesalesmachine.com/Facebook: https://www.facebook.com/TheSalesMachineOfficialInstagram:https://www.instagram.com/thesalesmachine_official/LinkedIn:https://www.linkedin.com/company/thesalesmachineofficial/YouTube:https://www.youtube.com/@JohnRankinsOfficial
The Sales Machine
Welcome to The Sales Machine Podcast; with your host, John Rankins, a seasoned expert in transforming sales teams into powerhouses. Whether you’re a CEO, a Head of Sales Operations, a Regional Sales Manager, or leading a direct sales team, this podcast is your sanctuary for building a successful sales dynasty.
John, with his rich experience, has guided over 2000 businesses to generate substantial revenue by revitalizing their sales teams. He can help tackle the real challenges you face - from recruiting the right salespeople, handling underperformers, to creating a repeatable sales process.
Join us weekly as we bring you a blend of solo episodes filled with actionable strategies and guest episodes featuring industry leaders who have mastered the art of sales leadership.
Subscribe now and connect with us on our social media accounts to be a part of a community that transforms sales challenges into growth opportunities!
Website: https://thesalesmachine.com/
Facebook: https://www.facebook.com/TheSalesMachineOfficial
Instagram: https://www.instagram.com/thesalesmachine_official/
LinkedIn: https://www.linkedin.com/in/johnrankinsofficial/
