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The Sales History Podcast
Todd Caponi
55 episodes
6 days ago
Send us a text This may sound crazy, but I truly believe that government legislation has had a larger impact on changing the sales profession than has technology or the proliferation of information available to buyers. Legislation changed things more significantly. Legislation changed things faster. The sales profession has consistently pushed the boundaries since the 19th century, driven by greed, and it is the government that has created the rules by which we've all had to play....
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Marketing
Business,
Management
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Send us a text This may sound crazy, but I truly believe that government legislation has had a larger impact on changing the sales profession than has technology or the proliferation of information available to buyers. Legislation changed things more significantly. Legislation changed things faster. The sales profession has consistently pushed the boundaries since the 19th century, driven by greed, and it is the government that has created the rules by which we've all had to play....
Show more...
Marketing
Business,
Management
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We Are Selling Ideas, right? Here's 400 Years of "How To" Advice
The Sales History Podcast
14 minutes
1 year ago
We Are Selling Ideas, right? Here's 400 Years of "How To" Advice
Send us a text Sales - the most brilliant minds in the profession view our responsibility as "selling ideas'. Those brilliant minds date back to the 1600s and Sir Francis Bacon, the late 1700s and Benjamin Franklin, and many more throughout the 1900s. In today's episode, we'll explore the advice from Bacon, Franklin, and a couple of amazing thought leaders on selling from the 1950s - how logic polarizes an audience, along with how to think differently about your approach. @saleshistorian ...
The Sales History Podcast
Send us a text This may sound crazy, but I truly believe that government legislation has had a larger impact on changing the sales profession than has technology or the proliferation of information available to buyers. Legislation changed things more significantly. Legislation changed things faster. The sales profession has consistently pushed the boundaries since the 19th century, driven by greed, and it is the government that has created the rules by which we've all had to play....