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The Sales History Podcast
Todd Caponi
55 episodes
6 days ago
Send us a text This may sound crazy, but I truly believe that government legislation has had a larger impact on changing the sales profession than has technology or the proliferation of information available to buyers. Legislation changed things more significantly. Legislation changed things faster. The sales profession has consistently pushed the boundaries since the 19th century, driven by greed, and it is the government that has created the rules by which we've all had to play....
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Marketing
Business,
Management
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Send us a text This may sound crazy, but I truly believe that government legislation has had a larger impact on changing the sales profession than has technology or the proliferation of information available to buyers. Legislation changed things more significantly. Legislation changed things faster. The sales profession has consistently pushed the boundaries since the 19th century, driven by greed, and it is the government that has created the rules by which we've all had to play....
Show more...
Marketing
Business,
Management
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225 Years of Evolving Sales Personas
The Sales History Podcast
16 minutes
1 month ago
225 Years of Evolving Sales Personas
Send us a text "The selling methods of any period grow out of the economic situation of the time." - H.K. Nixon, Principles of Selling, 1931 Looking back over the past 225 years, the prominent persona in the sales profession has moved from the Peddler to the Drummer to the Confidence Man, then swung back and forth between "high pressure" sales versus the true "service" salesperson. In this episode, we explore the personalities and personas since the early 1800s, understanding what drove those...
The Sales History Podcast
Send us a text This may sound crazy, but I truly believe that government legislation has had a larger impact on changing the sales profession than has technology or the proliferation of information available to buyers. Legislation changed things more significantly. Legislation changed things faster. The sales profession has consistently pushed the boundaries since the 19th century, driven by greed, and it is the government that has created the rules by which we've all had to play....