What if the very thing you use to motivate sellers is unintentionally distorting behavior? In this episode Barracuda’s Director of Sales Compensation, Ryan Farber, joins host Nabeil Alazzam to pressure-test sales incentives—then rethink or offer up pragmatic models and guardrails. The two get into intrinsic vs. extrinsic motivation, exponential vs. logarithmic pay curves, what comp plans simply can’t replace, and how to fix segmentation, pricing, and delivery so the plan stops getting blamed for upstream problems. The episode closes with a peek at adaptive, deal-level incentives powered by cleaner data. Listen in for real quotes, usable frameworks, and a debate that lands in a place with ideas you can actually ship.