Welcome to The Sales Compensation Show with Nabeil Alazzam!
A podcast where we dive deep into the world of sales, incentives, and enterprise performance management in some of the most in-depth, data-driven conversations in the industry.
Stay up to date on the research, advice and philosophies of leading experts, so you can drive your business forward in any economic environment.
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Welcome to The Sales Compensation Show with Nabeil Alazzam!
A podcast where we dive deep into the world of sales, incentives, and enterprise performance management in some of the most in-depth, data-driven conversations in the industry.
Stay up to date on the research, advice and philosophies of leading experts, so you can drive your business forward in any economic environment.
Engineering GTM agility: Lessons from scaling at Docusign and Snowflake
The Sales Compensation Show
43 minutes
4 months ago
Engineering GTM agility: Lessons from scaling at Docusign and Snowflake
From carrying a quota at Microsoft to leading global GTM planning, comp, and systems at Snowflake, James Jackson has seen every side of high-growth—from scale to recalibration.
In this episode, he joins Forma.ai CEO Nabeil Alazzam to unpack why sales comp plans should express (not set) strategy, how he helped rightsize GTM at Docusign post-hypergrowth phase, and the metric he used to do it. Plus: rebuilding comp credibility, translating exec priorities for the field, and designing for agility in a consumption-based world. It's a must-listen for GTM, RevOps, and sales comp leaders navigating complexity at scale.
The Sales Compensation Show
Welcome to The Sales Compensation Show with Nabeil Alazzam!
A podcast where we dive deep into the world of sales, incentives, and enterprise performance management in some of the most in-depth, data-driven conversations in the industry.
Stay up to date on the research, advice and philosophies of leading experts, so you can drive your business forward in any economic environment.
