Brandon Farb—named one of the Top 50 Sales Comp Leaders to Watch in 2025—joins The Sales Compensation Show to unpack what happens when Sales Planning and Compensation operate as one unified, holistic function. As the leader of both teams at Allstate Canada, Brandon shares how this (often rare) structure drives agility, trust, and real results. From shifting to quarterly planning cycles to designing segmented comp plans that actually motivate, Brandon breaks down his data-driven, field-tested approach to building better sales performance. Whether you're redesigning comp, aligning GTM strategy, or just trying to simplify your payout logic—this episode is packed with insight.