Major Account Sales Strategy

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The Sales BookClub Podcast

Daniel Locke, Zack Mofield & Ryan Pew

10 episodes

9 months ago

We are REAL sales people reviewing books that influence and shape the way we sell and live. We review books on sales, leadership, or anything we find interesting and helpful in our professional lives.

Hosted on Acast. See acast.com/privacy for more information.

All content for The Sales BookClub Podcast is the property of Daniel Locke, Zack Mofield & Ryan Pew and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Major Account Sales Strategy - Neil Rackham

The Sales BookClub Podcast

53 minutes 57 seconds

2 years ago

Major Account Sales Strategy - Neil Rackham

Neil Rackham is founder and former president of Huthwaite, Inc. Huthwaite researches, consults, and provides seminars for more than 200 leading sales organizations around the world, including Xerox, IBM, and Citicorp. His academic background is in research psychology. It was at the University of Sheffield, England, that he began his research into sales effectiveness that resulted in SPIN. Rackham is the author of more than 50 articles and several books.

Hosted on Acast. See acast.com/privacy for more information.