In this episode of the Sales Athlete Podcast, Ryan Groth sits down with Cody Russell of Priority Roofing to unpack what it really takes to build a nationwide commercial roofing sales team.Cody shares how he’s scaled from his first $6M year to over $32M in contracts, why commercial roofing is more like gardening than fishing, and the exact tactics his team uses to win in storm restoration and retail markets.You’ll learn:How Priority Roofing approaches national expansion in commercial salesBest practices for storm restoration vs. retail projectsThe power of service departments in building long-term relationshipsWhy Challenger sales principles give contractors an edgeCody’s real-world numbers on calls, inspections, and close ratesIf you’re in commercial roofing—or want to learn what it takes to win in one of the toughest markets—this episode is loaded with actionable insights.🔗 Connect with Cody on LinkedIn: Cody Russell📌 Learn more about Sales Transformation Group: https://salestransformationgroup.com