AI Is Rewriting CRM — Are You Ready or Getting Left Behind? (Part 1 with Chris Smith)

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The Sales and Rev Ops Effect

Charlene Thompson

105 episodes

1 week ago

*Top 20% of video podcasts on Spotify 2024* The Sales & Rev Ops Effect helps small and medium-sized business owners streamline operations, optimise sales processes, and grow sustainably. With a focus on systemising before technology, Charlene offers practical tips and actionable insights. Ready to level up? Tune in and learn how to work smarter, not harder. View Services here: https://soet.salesopseffect.com/servicelevelshome Want to be a guest or want me to be a guest on your show? Email me here hello@charlenethompson.com

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AI Is Rewriting CRM — Are You Ready or Getting Left Behind? (Part 1 with Chris Smith)

The Sales and Rev Ops Effect

27 minutes 43 seconds

5 months ago

AI Is Rewriting CRM — Are You Ready or Getting Left Behind? (Part 1 with Chris Smith)

AI is reshaping the world of CRM — but most businesses are still stuck treating it like a contact database. In this episode, I’m joined by CRM expert Chris Smith (author of CRM Shouldn’t Suck and host of the Sales Lead Dog podcast) to break down how AI is transforming CRM systems, sales strategy, and customer retention.

🎯 What we cover:

How AI is redefining CRM (and what’s coming next)
Microsoft vs Salesforce: who’s winning the AI arms race?
Why CRMs fail — and how to make yours actually work
The importance of clean data, defined processes, and buyer journeys
How AI tools can help spot upsell opportunities and client churn risks

👀 If you’re a founder, sales leader or RevOps pro trying to future-proof your CRM strategy — this is a must-watch.

📌 Don’t forget — Part 2 dives into practical reviews of 13 CRM platforms (including Salesforce, HubSpot, Go High Level, Monday, Zoho, and more).

Keep in touch with us here:

Chris Smith on LinkedIn https://www.linkedin.com/in/christophersmith8/

Grab your copy of CRM Shouldn't Suck here: https://www.barnesandnoble.com/w/crm-shouldnt-suck-christopher-smith/1146899077

Charlene Thompson on LinkedIn

https://www.linkedin.com/in/charlene-thompson-salesops/

#CRM #AIinBusiness #SalesLeadership #RevOps #MicrosoftDynamics #Salesforce #CustomerRetention #SalesEnablement #CRMSucks #CharleneThompson #ChrisSmith #SmallBusinessTips #TechStrategy