For decades, corporate group travel for recognition purposes was almost exclusively for top-selling sales reps. The President's Club model had straightforward qualifying metrics and an easily measured ROI: "Did we bring in more revenue?" C-suite executives who make the decisions about incentive travel programs these days are broadening their campaigns' scope, with an understanding that everyone contributes to revenue growth. The qualifying goals include softer metrics, and the programs themse...
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For decades, corporate group travel for recognition purposes was almost exclusively for top-selling sales reps. The President's Club model had straightforward qualifying metrics and an easily measured ROI: "Did we bring in more revenue?" C-suite executives who make the decisions about incentive travel programs these days are broadening their campaigns' scope, with an understanding that everyone contributes to revenue growth. The qualifying goals include softer metrics, and the programs themse...
Where Do You Want to Go Today? Tales from an Incentive Travel Planner
The Sales and Marketing Management Podcast
42 minutes
6 months ago
Where Do You Want to Go Today? Tales from an Incentive Travel Planner
Marc Matthews makes memories for a living. The founder and CEO of Pulse Experiential Travel creates incentive travel experiences for reward recipients - as few as one or as many as several hundred. There's almost no event Matthews can't gain entree to. Did you know you can reward your star performers by getting them into Elton John's Oscars viewing party? In this episode, Matthews shares how he created his career of more than 40 years almost by accident. He provides insights on incentive trav...
The Sales and Marketing Management Podcast
For decades, corporate group travel for recognition purposes was almost exclusively for top-selling sales reps. The President's Club model had straightforward qualifying metrics and an easily measured ROI: "Did we bring in more revenue?" C-suite executives who make the decisions about incentive travel programs these days are broadening their campaigns' scope, with an understanding that everyone contributes to revenue growth. The qualifying goals include softer metrics, and the programs themse...
