For decades, corporate group travel for recognition purposes was almost exclusively for top-selling sales reps. The President's Club model had straightforward qualifying metrics and an easily measured ROI: "Did we bring in more revenue?" C-suite executives who make the decisions about incentive travel programs these days are broadening their campaigns' scope, with an understanding that everyone contributes to revenue growth. The qualifying goals include softer metrics, and the programs themse...
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For decades, corporate group travel for recognition purposes was almost exclusively for top-selling sales reps. The President's Club model had straightforward qualifying metrics and an easily measured ROI: "Did we bring in more revenue?" C-suite executives who make the decisions about incentive travel programs these days are broadening their campaigns' scope, with an understanding that everyone contributes to revenue growth. The qualifying goals include softer metrics, and the programs themse...
What Sustainable Farming Can Teach Us About Leadership
The Sales and Marketing Management Podcast
48 minutes
8 months ago
What Sustainable Farming Can Teach Us About Leadership
Britt Yamamoto is a leadership consultant, entrepreneur and professor at the University of Washington's Department of Global Health. In this podcast conversation, he discusses some of the lessons he learned working on a sustainable farm in the Japan countryside that can be applied to leadership roles in business and in life. It's the subject of his book, "The Soil of Leadership: Cultivating the Conditions for Transformation."
The Sales and Marketing Management Podcast
For decades, corporate group travel for recognition purposes was almost exclusively for top-selling sales reps. The President's Club model had straightforward qualifying metrics and an easily measured ROI: "Did we bring in more revenue?" C-suite executives who make the decisions about incentive travel programs these days are broadening their campaigns' scope, with an understanding that everyone contributes to revenue growth. The qualifying goals include softer metrics, and the programs themse...
