For decades, corporate group travel for recognition purposes was almost exclusively for top-selling sales reps. The President's Club model had straightforward qualifying metrics and an easily measured ROI: "Did we bring in more revenue?" C-suite executives who make the decisions about incentive travel programs these days are broadening their campaigns' scope, with an understanding that everyone contributes to revenue growth. The qualifying goals include softer metrics, and the programs themse...
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For decades, corporate group travel for recognition purposes was almost exclusively for top-selling sales reps. The President's Club model had straightforward qualifying metrics and an easily measured ROI: "Did we bring in more revenue?" C-suite executives who make the decisions about incentive travel programs these days are broadening their campaigns' scope, with an understanding that everyone contributes to revenue growth. The qualifying goals include softer metrics, and the programs themse...
Two Bots Talking About Value Perception of Non-Cash Rewards
The Sales and Marketing Management Podcast
20 minutes
5 months ago
Two Bots Talking About Value Perception of Non-Cash Rewards
What level of spending is required to get employees excited about a non-cash recognition offer? The Incentive Research Foundation conducted extensive surveys to find out. It turns out effective reward values are dependent on multiple factors, including employee role and salary. And reward value isn't the only determinant of success with a recognition program. We Used Google NotebookLM to have our favorite two bots talk about the interesting findings from this research.
The Sales and Marketing Management Podcast
For decades, corporate group travel for recognition purposes was almost exclusively for top-selling sales reps. The President's Club model had straightforward qualifying metrics and an easily measured ROI: "Did we bring in more revenue?" C-suite executives who make the decisions about incentive travel programs these days are broadening their campaigns' scope, with an understanding that everyone contributes to revenue growth. The qualifying goals include softer metrics, and the programs themse...
