For decades, corporate group travel for recognition purposes was almost exclusively for top-selling sales reps. The President's Club model had straightforward qualifying metrics and an easily measured ROI: "Did we bring in more revenue?" C-suite executives who make the decisions about incentive travel programs these days are broadening their campaigns' scope, with an understanding that everyone contributes to revenue growth. The qualifying goals include softer metrics, and the programs themse...
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For decades, corporate group travel for recognition purposes was almost exclusively for top-selling sales reps. The President's Club model had straightforward qualifying metrics and an easily measured ROI: "Did we bring in more revenue?" C-suite executives who make the decisions about incentive travel programs these days are broadening their campaigns' scope, with an understanding that everyone contributes to revenue growth. The qualifying goals include softer metrics, and the programs themse...
Two Bots Talking About Donald Trump's Leadership Style
The Sales and Marketing Management Podcast
18 minutes
8 months ago
Two Bots Talking About Donald Trump's Leadership Style
We used NotebookLM, an AI-powered collaboration tool that creates audio summaries, to cull the highlights of our Focus Report feature on the leadership style of Donald Trump. Don’t want to wade through the 3,300-word article? This 18-minute podcast-style conversation between two bots covers the most important points.
The Sales and Marketing Management Podcast
For decades, corporate group travel for recognition purposes was almost exclusively for top-selling sales reps. The President's Club model had straightforward qualifying metrics and an easily measured ROI: "Did we bring in more revenue?" C-suite executives who make the decisions about incentive travel programs these days are broadening their campaigns' scope, with an understanding that everyone contributes to revenue growth. The qualifying goals include softer metrics, and the programs themse...
