For decades, corporate group travel for recognition purposes was almost exclusively for top-selling sales reps. The President's Club model had straightforward qualifying metrics and an easily measured ROI: "Did we bring in more revenue?" C-suite executives who make the decisions about incentive travel programs these days are broadening their campaigns' scope, with an understanding that everyone contributes to revenue growth. The qualifying goals include softer metrics, and the programs themse...
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For decades, corporate group travel for recognition purposes was almost exclusively for top-selling sales reps. The President's Club model had straightforward qualifying metrics and an easily measured ROI: "Did we bring in more revenue?" C-suite executives who make the decisions about incentive travel programs these days are broadening their campaigns' scope, with an understanding that everyone contributes to revenue growth. The qualifying goals include softer metrics, and the programs themse...
Two Bots Talking about Creating a Workplace Culture of Authentic Recognition
The Sales and Marketing Management Podcast
17 minutes
6 months ago
Two Bots Talking about Creating a Workplace Culture of Authentic Recognition
We used Google's AI-driven NotebookLM to create this conversation about the importance of recognition in the workplace and how it's only impactful if a company first establishes an environment in which employees feel they matter. Rewards beyond a paycheck or cash bonus are essential to increasing employee engagement. However, missteps in such an endeavor can be worse than doing nothing at all.
The Sales and Marketing Management Podcast
For decades, corporate group travel for recognition purposes was almost exclusively for top-selling sales reps. The President's Club model had straightforward qualifying metrics and an easily measured ROI: "Did we bring in more revenue?" C-suite executives who make the decisions about incentive travel programs these days are broadening their campaigns' scope, with an understanding that everyone contributes to revenue growth. The qualifying goals include softer metrics, and the programs themse...
