Corporate gifts are a critical component of companies' employee engagement strategy and customer loyalty efforts. Some use corporate gifts to build stronger relationships with channel partners. It's a $300 billion industry in the U.S. alone. But Tom Romine, founder of Cultivate, a corporate gifting services provider, said many companies continue to make mistakes in gifting that have been made for decades. For starters, enough with the branded swag. That may have a place in your marketing stra...
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Corporate gifts are a critical component of companies' employee engagement strategy and customer loyalty efforts. Some use corporate gifts to build stronger relationships with channel partners. It's a $300 billion industry in the U.S. alone. But Tom Romine, founder of Cultivate, a corporate gifting services provider, said many companies continue to make mistakes in gifting that have been made for decades. For starters, enough with the branded swag. That may have a place in your marketing stra...
Art Fromm started as an engineer and implementer of software applications before he became a sales professional and sales manager. Building on that experience, for the past 25 years he been in sales enablement roles, including starting his own company, Team Sales Development, in 2009, helping clients increase win rate, margins, revenues and client satisfaction. He helps presales and sales teams establish value and sell complex solutions from software to IT to telecoms to supply chain. In this...
The Sales and Marketing Management Podcast
Corporate gifts are a critical component of companies' employee engagement strategy and customer loyalty efforts. Some use corporate gifts to build stronger relationships with channel partners. It's a $300 billion industry in the U.S. alone. But Tom Romine, founder of Cultivate, a corporate gifting services provider, said many companies continue to make mistakes in gifting that have been made for decades. For starters, enough with the branded swag. That may have a place in your marketing stra...
