For decades, corporate group travel for recognition purposes was almost exclusively for top-selling sales reps. The President's Club model had straightforward qualifying metrics and an easily measured ROI: "Did we bring in more revenue?" C-suite executives who make the decisions about incentive travel programs these days are broadening their campaigns' scope, with an understanding that everyone contributes to revenue growth. The qualifying goals include softer metrics, and the programs themse...
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For decades, corporate group travel for recognition purposes was almost exclusively for top-selling sales reps. The President's Club model had straightforward qualifying metrics and an easily measured ROI: "Did we bring in more revenue?" C-suite executives who make the decisions about incentive travel programs these days are broadening their campaigns' scope, with an understanding that everyone contributes to revenue growth. The qualifying goals include softer metrics, and the programs themse...
Become the Manager You Want To Be (and Others Need)
The Sales and Marketing Management Podcast
28 minutes
7 months ago
Become the Manager You Want To Be (and Others Need)
Sabina Nawaz is a former Microsoft manager who advises C-level executives and leaders at Fortune 500 corporations, government agencies, nonprofits and academic institutions. Her new (and first) book is titled, "You're the Boss: Become the Manager You Want to Be (and Others Need)." It's an executive coach in book form. In this podcast episode, we discuss some of the key points from the book, including common traps for new managers; how to deal with power gaps between managers and their team me...
The Sales and Marketing Management Podcast
For decades, corporate group travel for recognition purposes was almost exclusively for top-selling sales reps. The President's Club model had straightforward qualifying metrics and an easily measured ROI: "Did we bring in more revenue?" C-suite executives who make the decisions about incentive travel programs these days are broadening their campaigns' scope, with an understanding that everyone contributes to revenue growth. The qualifying goals include softer metrics, and the programs themse...
