Sales starts and ends with trust. That's clear. But the intention is the key. Your prospects will find everything online. Fundamentally, they're looking for something or someone to guide them through their buyer journey. In order to get that trust, you'll have to show up in your most authentic way, online as well. In this episode, I'm having a talk with my good friend, @PeterSnauwaert , about gaining trust in sales, and the importance of your journey, in trying to reach your ideal destination.