Cold calling is an art. Not only do most sales hate cold calling as is also though to land this properly. You need to mechanise the approach so you can build a rhythm. And of course, the cold call script is key.

For this podcast, I invited  Philippe Lehouck from OUTBOUND Partners

Content

• Forget Cold
• Cold calling is part of the Devils plan to make your sales life miserable
• The foundations of Cold
• Script building
• Script mechanics to convert
• “Benchmark KPI’s and how to build great call scripts“
• How to set up the team (who does what and how much)
• Examples, tips & tricks, use cases
• Q&A

Who is Michael Humblet?

Michael Humblet is obsessed with designing, building, training and scaling sales machines and founder of Chaomatic, School of Sales, focused on accelerating revenue growth. Michael is the author of Nobody Knows You. The book that explains how to fix the most basic issue to scale your issue. He is also the host of The Sales Acceleration Show, a sales and marketing focused Q&A show on how to accelerate your business.