In this episode of The Sahil Sehgal Show, We are Interviewing Eric Thayne. Eric Thayne is the Founder & CEO of Celadora Studios and Cinema Mastery. He helps entrepreneurs build their personal brands, create powerful content, and scale their businesses online with organic traffic. Eric has produced over 500 million video views online and was featured in the biggest online media outlets—including People, Cosmopolitan, Good Morning America, Ellen DeGeneres, HuffPost, Mashable, BuzzFeed, and more.
In today’s episode, Eric discusses his entrepreneurial journey, and how he started making videos when he was 10 and started his first business as a 13-year-old. He shares the process of starting his production company, making an online course, and building a community of over 15,000 paying customers in 100 countries through his program, Cinema Mastery.
Eric shares the challenges his business faced for relying on Facebook Ads for customer acquisition and how he later completely changed his business model. He discusses his transition from basic videography to creating high-quality cinematic content and the impact of this approach on his career.
Eric also dives into the impact of video quality on branding and perception, why low-quality videos might work better with a Gen Z audience, and how to balance high-quality production with engaging content. He discusses the effectiveness of different platforms, how different YouTube can be compared to Instagram and TikTok, how to create a balanced strategy using both short and long-form content, and the importance of consistency. He also shares important tips for accounts with a smaller audience and how they can leverage from what seems like a problem.
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