“It’s not bragging if you can back it up.” So said Muhammad Ali — the late boxer, social activist, and cultural icon known as The Greatest. He was right. And yet, too many of us shy away from bragging in our self-appraisals and self-assessments. We can default to vague, corporate language, light on specifics. Gems — the crowning achievements — get buried or left out. I think I know why. Most professionals spend 1–3 hours writing their self-appraisal (McKinsey tells us), but privately many spe...