The SaaS Revolution Show, hosted by Alex Theuma, brings you insights and tactics from the greatest SaaS minds in Europe and across the world. Revolutionary founders, executives, and investors openly share wisdom on attracting and keeping customers, growing companies in unlikely places, scaling globally, successfully reaching the SaaS high skies, and never giving up. The SaaS Revolution Show is brought to you by SaaStock, the only media, membership and events business that focuses on SaaS founders scaling to $10mill ARR.
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The SaaS Revolution Show, hosted by Alex Theuma, brings you insights and tactics from the greatest SaaS minds in Europe and across the world. Revolutionary founders, executives, and investors openly share wisdom on attracting and keeping customers, growing companies in unlikely places, scaling globally, successfully reaching the SaaS high skies, and never giving up. The SaaS Revolution Show is brought to you by SaaStock, the only media, membership and events business that focuses on SaaS founders scaling to $10mill ARR.
HubSpot’s Kieran Flanagan on how AI is transforming SaaS go-to-market
The SaaS Revolution Show
40 minutes 10 seconds
2 months ago
HubSpot’s Kieran Flanagan on how AI is transforming SaaS go-to-market
Alex Theuma speaks with Kieran Flanagan about his learnings from leading AI and GTM at HubSpot.
Kieran shares his journey from leading HubSpot’s inbound and PLG transformations to spearheading its AI-powered GTM initiatives, including:
- Why integrating AI into your workflow is now essential for top performers.
- The rise of new AI-driven roles like AI trainers.
- The AI experiments at HubSpot driving 300–500% increases in booked meetings.
- How startups can apply AI to GTM without breaking the budget.
- A sneak peek at his upcoming SaaStock Europe keynote presentation.
Guest links:
LinkedIn - https://www.linkedin.com/in/kieranjflanagan/
Marketing Against the Grain podcast - https://blog.hubspot.com/podcasts/marketing-against-the-grain
Website - https://www.kieranflanagan.io/
HubSpot website - http://hubspot.com/
The SaaS Revolution Show
The SaaS Revolution Show, hosted by Alex Theuma, brings you insights and tactics from the greatest SaaS minds in Europe and across the world. Revolutionary founders, executives, and investors openly share wisdom on attracting and keeping customers, growing companies in unlikely places, scaling globally, successfully reaching the SaaS high skies, and never giving up. The SaaS Revolution Show is brought to you by SaaStock, the only media, membership and events business that focuses on SaaS founders scaling to $10mill ARR.
